Price Promise

Seriously, we'll give you the best deal.

If you find a like-for-like car at a competitor car retailer within 14 days of buying from Car Store and within a 40 mile radius of the store, we'll refund the price difference.

The like-for-like car needs to be:

  • The same make of car
  • The same model
  • The same model year
  • The same registration plate year
  • The same specification
  • Within 2000 miles on the clock

as the car you bought from Car Store.

Which prices do we promise to beat?

  • You can use our Price Promise to compare our prices with any car retailer within a 40 mile radius of the store, which has more than 200 used cars in stock and available to buy.
  • Special offers and discounts are excluded from our price promise, as well as any prices available from a retailer that's in administration, liquidation or other similar events.
  • We can only promise to beat publicly advertised prices that are inclusive of VAT. Because we don't do admin fees or hidden charges, those are excluded from our price promise too.

For full details of what's included, check out the terms & conditions at the bottom of this page.

Make a price promise claim

Spotted a cheaper car elsewhere? To get started please contact our Customer Gurus will get in touch to help you with your claim.

Terms and Conditions of Car Store Price Promise

Nothing in these terms and conditions will affect or limit the statutory rights of the Customer.

1. Definitions

In these terms, unless the context requires otherwise, the following definitions apply:-

1.1 Customer is the purchaser of the Vehicle named on the Order form.

1.2 Company means Pendragon PLC or any subsidiary of the same as defined by section 1159 of the Companies Act 2006 and as identifiable as the Seller on the Order.

1.3 Day or Days means any day including a Saturday or Sunday or Bank Holiday (as defined in the Banking and Financial Dealings Act 1971).  For the purpose of the Car Store Price Promise, the first day of the fourteen Day period shall be inclusive of the day the Customer places the Order with Car Store.

1.4 Car Store means the motor vehicle retailer owned and operated by the Pendragon PLC group of companies (including at which the Customer has placed an Order.

1.5 Like-for-Like car means a car or van of the same make, model, specification, model year, registration plate year, offer, any applicable vehicle manufacturer approved used scheme or status, with a minimum of 1 months MOT (where applicable), having a verified mileage within 2000 miles of the Vehicle, available for general retail sale and capable of being purchased without costs additional to the advertised price, at a Competitor Car Retailer.

1.6 Competitor Car Retailer shall mean any motor vehicle dealership not owned and operated by the Pendragon PLC group of companies which has a stock of over 200 vehicles and retail sales premises located within a 40 mile radius from the Car Store dealership.

1.7 Order means the order set out on the Car Store order form for the purchase of a Vehicle under which the Customer has paid a minimum deposit of £100 in cleared funds.

1.8 Price Difference means the difference in Price displayed on the Order and the Price of the Like-for-Like car.

1.9 Price shall mean the publicly displayed and advertised retail price of a Vehicle inclusive of VAT available to all customers, excluding any sale prices, discounted prices, reduced prices available in connection with any available promotional offers or prices which arise as a result of an administration, receivership, liquidation, insolvency or possible insolvency, bankruptcy, winding up or other similar event.

1.10 Vehicle is a privately owned used passenger car or van purchased from Car Store pursuant to the Order.

2. Terms and Conditions

2.1 Car Store will at its discretion either refund the Price Difference, or reduce the Order by the Price Difference, provided that the Customer can demonstrate by the Provision of a genuine written invoice or quotation from a Competitor Car Retailer that a Like-for-Like Car is available at a lesser Price within 14 Days from the Customer placing the Order with Car Store.

2.2 The Customer is entitled to claim the Price Difference only if his claim under the Car Store Price Promise is submitted online at [URL] within 14 Days of the Customer placing his Order.

2.3 The Company reserves the right to vary the terms and conditions of the Car Store Price Promise at any time.  In the event of any dispute as to the interpretation of these terms and conditions, the application of the same or otherwise, the decision of Car Store shall be final.

2.4 Save for the Price Difference, the Company and/or Car Store shall not be liable for any claims, demands, damages, expenses or costs (including, without limitation, legal costs) incurred or made against it howsoever arising, whether directly or indirectly from the Car Store Price Promise.

2.5 Any refund made to the Customer as a result of a claim made under the Car Store Price Promise shall be paid in £ pounds sterling via an electronic transfer to the Customers designated bank account or via cheque, within 30 Days of Car Store Price Promise claim being received.

2.6 In the event of any conflict between these terms and conditions and those contained on the Order, the terms and conditions on the Order shall prevail.

2.7 A person who is not a party to the Car Store Price Promise shall not have any rights under or in connection with it and the provisions of the Contracts (Rights of Third Parties) Act 1999 are expressly excluded.

2.8 The Car Store Price Promise is governed by the laws of England and Wales